“Fifty Shades Freed” Makes $38M+ in Its Opening Weekend

'Fifty Shades Freed' (CW Theaters)

‘Fifty Shades Freed’ (CW Theaters)

“Fifty Shades Freed,” the third and last entry in the “Fifty Shades of Grey” trilogy, hit theaters this past weekend. The movie took in $38.8M+ in the US for its opening weekend. It played in 3,678 theaters, averaging $10,549.21 per theater.

This opening weekend actually decreased from previous entries in the trilogy. The opening weekend of “Fifty Shades of Grey” performed 54% better, and “Fifty Shades Darker” performed 16% better than the current movie.

The gender split for this movie was a little different than the previous two films: Women comprised 75% of the audience, making it the highest ratio of male-to-female audience members for the trilogy.

Overseas, the movie made $98.1M. The movie made the highest opening day of the year in the UK, Spain and Mexico. It’s interesting to note that both of the previous films made 70% of their revenue off overseas audiences, so we’ll see if the same pattern repeats. “Fifty Shades Freed” opened in 57 overseas markets, and was #1 in 54 of those markets.

Worldwide, the entire franchise has grossed over $1.085B.

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“Black Panther” Sets Fandango Record for Marvel Pre-Sales

Chadwick Boseman in 'Black Panther' (Marvel Cinematic Universe Wiki)

Chadwick Boseman in ‘Black Panther’ (Marvel Cinematic Universe Wiki)

Seriously, who *isn’t* eagerly awaiting “Black Panther” to drop?! If you know anyone that’s not, tell them to get right!!

The latest proof comes from ticket website Fandango, which opened ticket sales to the latest entry to Marvel Cinematic Universe (MCU) a week ago. Twenty-four hours later, “Black Panther” had set a new record for advance ticket pre-sales for a Marvel movie. Sadly, no numbers were given to back up this claim (because you know I’d love to see them!).

The film is clearly benefitting from broader awareness: Sales began after a national TV spot aired during the College Football Playoff National Championship. A recent Fandango survey of 8K moviegoers revealed that “Black Panther” is the second-most anticipated film of the year. It ranks below another MCU entry “Avengers: Infinity War.” Many of the “Black Panther” characters will appear in “Infinity War.” Titular star Chadwick Boseman was also voted the “most anticipated comic book hero in a standalone movie.”

This pre-sale record may or may not indicate how well “Black Panther” will do when it opens next month. According to entertainment industry trade “Deadline,” estimates not affiliated with the movie are predicting an opening weekend take of $80-85M, and maybe scaling up to $100M. But then “Captain America: Civil War” (the previous Fandango pre-sales record holder for the MCU) made $179M in its opening weekend, and went out to gross $1.15B (!) around the world.

“Black Panther” opens on Feb. 16, 2018, and stars Chadwick Boseman, Lupita Nyong’o, and Angela Bassett.

Oprah Winfrey Is the First Black Woman to Receive the Cecil B. DeMille Award

Oprah Winfrey at the 75th Annual Golden Globe Awards (Variety)

75th ANNUAL GOLDEN GLOBE AWARDS — Pictured: Oprah Winfrey, Winner, Cecil B. Demille Award at the 75th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 7, 2018 — (Photo by: Paul Drinkwater/NBC)

We all know that Oprah is a supreme being, right? Is there anything she can’t do? Seemingly not, especially when it comes to her role throughout the decades in entertainment. And now she has the one of the highest honors.

Last night, Winfrey was awarded the Cecil DeMille Award. Named after the famed director, the award recognizes individuals in the entertainment industry who’ve, well, achieved a lot within their lifetime (obviously).

Winfrey is the African-American woman to receive the award. This award has been presented since 1952.

Oprah then gifted us all with an acceptance speech to end all acceptance speeches. She started out speaking on what the award personally meant to her (#representationmatters), tied in into history, and spoke on the fact that the tide is finally turning against sexual harassment, in every industry.

Her speech was so good that some are calling for her to run for president (though not everyone feels this way).

Congratulations to Oprah! Only one question: why didn’t she receive this award sooner?!?!?!

The Academy’s New Class is 39% Female and 30% POC

Priyanka Chopra, Donald Glover, Naomie Harris, and John Cho (The Hollywood Reporter)

Priyanka Chopra, Donald Glover, Naomie Harris, and John Cho (The Hollywood Reporter)

The Academy of Motion Picture Arts and Sciences recently announced its new class of members. The 2017 class numbers 744, which is a new record. This breaks the 2016 number of invitees at 683, which had previously held the record.

This new class might also hold the distinction of being the most diverse (so far). Of the 744 members, 39% are women and 30% are people of color (POC).

Here’s how the new class will influence the gender makeup of the Academy:

Overall Female Membership (Variety/AMPAS)

Overall Female Membership (Variety/AMPAS)

Notable women invited include “Wonder Woman” star Gal Gadot, comedian Amy Poehler, and French actress Charlotte Gainsbourg.

POC comprise 39% of this year’s class. Here’s what that looks like with respect to the Academy’s full voting body:

People of Color in Overall Membership (Variety/AMPAS)

People of Color in Overall Membership (Variety/AMPAS)

Notable POC invitees include Jordan Peele and Keegan-Michael Key of “Key & Peele,” Indian actor Salman Khan, and Hong Kong actor Tony Leung.

Of course, there’s a lot of intersectionality happening for women of color (WOC). Prominent WOC in this year’s Academy class include Priyanka Chopra, Sanaa Lathan, and Nazanin Boniadi.

The Academy’s new class is part of an effort to increase the numbers of women and POC members by 2020.

Hopefully the new influx of fresh faces and perspectives will allow more diverse and inclusive narratives to come to the forefront, and prevent another #OscarsSoWhite fiasco.

 

Trends: Genderless Awards Categories

MTV Movie & TV Awards nominees Daniel Kaluuya, Millie Bobby Brown, and Emma Watson (Entertainment Weekly)

MTV Movie & TV Awards nominees Daniel Kaluuya, Millie Bobby Brown, and Emma Watson (Entertainment Weekly)

Last month, MTV announced that its MTV Movie Awards would be no more. Instead, the show would now involve awards for TV, and be called the MTV Movie & TV Awards. But that wasn’t the only new thing the cable network had in store for its new awards show: Certain major categories will be gender neutral.

This new gender neutrality spans the acting categories: Best Actor in a Movie (which includes Emma Watson from “Beauty and the Beast” and Daniel Kaluuya from “Get Out”) and Best Actor in a TV Show (which includes Donald Glover from “Atlanta” and Millie Bobby Brown from “Stranger Things”). Of course, some categories have always been gender-neutral, inkling Best Kiss, Best Villian and Best Hero.

There’s clearly a sea change happening, as mainstream culture has gotten hip and woke to the nuances of gender identity. And the young generation isn’t averse to asking for what they want, particularly in terms of representation. Actor Asia Kate Dillion, known for their role on Showtime’s “Billions” as a non-binary character (and TV’s first one at that!), wrote to the Television Academy and asked them to reconsider their binary male and female categories. This was a big ask: the Television Academy governs the Emmy Awards. The Television Academy was very receptive to Dillon’s letter, and Dillon decided to submit themselves under Best Supporting Actor

If the Emmys were to do away with gendered categories, the award show would be getting back to its roots. The Emmys enacted separate categories for male and female performers in 1951, its third year.

I hope this new gender consciousness grows until it becomes so commonplace we no longer need to remark on it.

User Engagement for Beyonce’s Pregnancy Announcement: By The Numbers

Beyonce's Instagram pregnancy announcement, 2017 (Time)

Beyonce’s Instagram pregnancy announcement, 2017 (Time)

OK, we all know that Beyonce is PREGNANT with TWINS, right? (And if that’s the first time you’re hearing this, OMG!!) The music icon announced her pregnancy on February 1st via an Instagram post on her personal account. (Later, she released an entire pregnancy photoshoot that was shot by Awol Erizku.)

As much fuss was made about Kim Kardashian breaking the Internet in 2014, Beyonce actually *did* the damn thing. Beyonce now has the most-liked photo on Instagram.

Here are some numbers to put this fact in context:

Likes on Beyonce’s 2017 Pregnancy Instagram Announcement (#): 10,468,451 

Beyonce’s Instagram Followers (#): 94.8M

Pregnancy Announcement User Engagement (# of likes/# of followers): 11.04%

Number of Likes the Pregnancy Announcement Received within 30 minutes of posting: 1.2M+

Number of Likes the Pregnancy Announcement Received within 1 hour of posting: 2.4M+

Amount of time it took for the pregnancy announcement to become Instagram’s most-liked photo: Less than 8 hours

Number of Likes the Pregnancy Announcement got to become Instagram’s most-liked photo: 6.33M

Second most-liked Instagram photo of all time: Selena Gomez sipping a Coke

Number of Likes for second-most-liked Instagram photo of all time: 6.4M

 

 

#ThrowbackThursday: Beyonce’s Pregnancy Announcement, 2011

Beyonce at the VMAs, 2011 (The Daily Mail)

Beyonce at the VMAs, 2011 (The Daily Mail)

By now, everyone in the entire world knows that Beyonce is pregnant with twins. (And if this is new to you, who are you? Do you even exist? I have so many questions.) The superstar revealed her pregnancy in an Instagram post to her personal account, followed by more shots of her pregnancy photoshoot to her website.

Remember, this is the second time Beyonce has unleashed a pregnancy announcement on the unsuspecting world. Way back in 2011, she announced her pregnancy at the MTV Video Music Awards (a.k.a. the VMAs). Technically, she announced it twice: once on the red carpet, cradling her bump while clad in a flowing orange gown, and then during her performance onstage. During the latter, Beyonce rubbed her bump and said to the crowd, “I want you to feel the love that’s growing inside of me.”

Of course, we now know that daughter would be Blue Ivy, age five.