“Fifty Shades Freed” Makes $38M+ in Its Opening Weekend

'Fifty Shades Freed' (CW Theaters)

‘Fifty Shades Freed’ (CW Theaters)

“Fifty Shades Freed,” the third and last entry in the “Fifty Shades of Grey” trilogy, hit theaters this past weekend. The movie took in $38.8M+ in the US for its opening weekend. It played in 3,678 theaters, averaging $10,549.21 per theater.

This opening weekend actually decreased from previous entries in the trilogy. The opening weekend of “Fifty Shades of Grey” performed 54% better, and “Fifty Shades Darker” performed 16% better than the current movie.

The gender split for this movie was a little different than the previous two films: Women comprised 75% of the audience, making it the highest ratio of male-to-female audience members for the trilogy.

Overseas, the movie made $98.1M. The movie made the highest opening day of the year in the UK, Spain and Mexico. It’s interesting to note that both of the previous films made 70% of their revenue off overseas audiences, so we’ll see if the same pattern repeats. “Fifty Shades Freed” opened in 57 overseas markets, and was #1 in 54 of those markets.

Worldwide, the entire franchise has grossed over $1.085B.

Advertisements

Jordan Peele Is the First African-American to Receive The Trifecta Oscar Nominations

Jordan Peele (The Hollywood Reporter)

Jordan Peele (The Hollywood Reporter)

Jordan Peele just had the best day ever.

Oscar nominations hit yesterday, and the nominations for Peele’s movie “Get Out” put him in rarefied territory. “Get Out” received nominations for Best Picture, Best Director, and Best Original Screenplay for Peele.

These honors make Peele the third filmmaker to get the trifecta of honors as a first-time director. (Yes, hard to believe, but “Get Out” was his first feature!) Warren Beatty and James L. Brooks preceded Peele in this trifecta with their respective features “Heaven Can Wait” and “Terms of Endearment.” Not only that, but Peele is the first African-American to achieve this!

Congrats Jordan! I can’t wait to see what comes next for you! Crossing my fingers that you’ll win all Oscars!!

“Black Panther” Sets Fandango Record for Marvel Pre-Sales

Chadwick Boseman in 'Black Panther' (Marvel Cinematic Universe Wiki)

Chadwick Boseman in ‘Black Panther’ (Marvel Cinematic Universe Wiki)

Seriously, who *isn’t* eagerly awaiting “Black Panther” to drop?! If you know anyone that’s not, tell them to get right!!

The latest proof comes from ticket website Fandango, which opened ticket sales to the latest entry to Marvel Cinematic Universe (MCU) a week ago. Twenty-four hours later, “Black Panther” had set a new record for advance ticket pre-sales for a Marvel movie. Sadly, no numbers were given to back up this claim (because you know I’d love to see them!).

The film is clearly benefitting from broader awareness: Sales began after a national TV spot aired during the College Football Playoff National Championship. A recent Fandango survey of 8K moviegoers revealed that “Black Panther” is the second-most anticipated film of the year. It ranks below another MCU entry “Avengers: Infinity War.” Many of the “Black Panther” characters will appear in “Infinity War.” Titular star Chadwick Boseman was also voted the “most anticipated comic book hero in a standalone movie.”

This pre-sale record may or may not indicate how well “Black Panther” will do when it opens next month. According to entertainment industry trade “Deadline,” estimates not affiliated with the movie are predicting an opening weekend take of $80-85M, and maybe scaling up to $100M. But then “Captain America: Civil War” (the previous Fandango pre-sales record holder for the MCU) made $179M in its opening weekend, and went out to gross $1.15B (!) around the world.

“Black Panther” opens on Feb. 16, 2018, and stars Chadwick Boseman, Lupita Nyong’o, and Angela Bassett.