“I Am Cait” Wins Big in Overnight Ratings

Caitlyn Jenner in 'I Am Cait' (New York Daily News)

Caitlyn Jenner in ‘I Am Cait’ (New York Daily News)

Last night, “I Am Cait” premiered on the E! network. The eight-part docuseries follows Caitlyn (born Bruce) Jenner as she transitions from a man to a woman, and how that changes affects her relationships with family and friends. The series was announced right after Jenner’s groundbreaking “20/20” interview with Diane Sawyer in which she revealed she’d be transitioning.

With the overnight ratings in, the premiere garnered a 2.1 household rating within Nielsen’s 56 metered markets. It tied with TNT’s “Falling Skies” for the most-watched cable program of the night. Prior similar ratings points to this share being equivalent to about 3M viewers.

These ratings suggest that the interest in Jenner’s story is there, and substantial. I’ll be looking forward to seeing how these ratings progress on a weekly basis.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s