Happy Friday! When “Paper” magazine released its cover photos featuring Kim Kardashian, its stated goal was to “break the Internet” (well, mission accomplished). Naturally, both the magazine and Kardashian posted some of the shots on their respective Instagram accounts.

Since Instagram is the best app for sharing slice-of-life shots, this makes perfect sense. But they each seemed to take different approaches in doing so.

“Paper” Magazine:

The magazine, clearly excited about its work, shared all four of its photos. They also shared the photos in ascending order of nudity: First came Kardashian in her evening gown with the champagne glass balanced on her ass, next came Kardashian mooning the camera. The third photo showed her showing off her butt and boobs in profile, and the last one was her full-frontal. Both the third and fourth shots had back text bars obscuring her nipples and crotch where needed.

As of 10:30 p.m. Wednesday night, the magazine had 137K followers.

The number of likes per Kardashian photo are as follows:

Photo #1 (champagne glass): 9K+

This photo received likes from 6.57% of “Paper”‘s followers.

Photo #2 (full moon bare butt): 5K+

This photo received likes from 3.64% of “Paper”‘s followers.

Photo #3 (boobs and butt in profile): 2K+

This photo received likes from 1.46% of “Paper”‘s followers.

Photo #4 (full frontal): 3K+

This photo received likes from 2.19% of “Paper”‘s followers.

The Kardashian photos were the last photos posted.

 

Kim Kardashian:

By contrast to “Paper,” Kardashian only shared two photos: the champagne glass and the full moon, in ascending order of nudity.

As of 10:30 p.m. Wednesday night, Kardashian had 21M followers.

Photo #1 (champagne glass): 486K+

This photo received likes from 2.31% of Kardashian’s followers.

Photo #2 (full moon bare butt): 751K+

This photo received likes from 3.58% of Kardashian’s followers.

What’s interesting is that Kardashian posted four photos, all with husband Kanye West, afterwards. It appears that she sees the cover more matter-of-factly as part of her life, as contrasted with “Paper” for which this was a special event. The numbers bear that out.