User Engagement for Beyonce’s Pregnancy Announcement: By The Numbers

Beyonce's Instagram pregnancy announcement, 2017 (Time)

Beyonce’s Instagram pregnancy announcement, 2017 (Time)

OK, we all know that Beyonce is PREGNANT with TWINS, right? (And if that’s the first time you’re hearing this, OMG!!) The music icon announced her pregnancy on February 1st via an Instagram post on her personal account. (Later, she released an entire pregnancy photoshoot that was shot by Awol Erizku.)

As much fuss was made about Kim Kardashian breaking the Internet in 2014, Beyonce actually *did* the damn thing. Beyonce now has the most-liked photo on Instagram.

Here are some numbers to put this fact in context:

Likes on Beyonce’s 2017 Pregnancy Instagram Announcement (#): 10,468,451 

Beyonce’s Instagram Followers (#): 94.8M

Pregnancy Announcement User Engagement (# of likes/# of followers): 11.04%

Number of Likes the Pregnancy Announcement Received within 30 minutes of posting: 1.2M+

Number of Likes the Pregnancy Announcement Received within 1 hour of posting: 2.4M+

Amount of time it took for the pregnancy announcement to become Instagram’s most-liked photo: Less than 8 hours

Number of Likes the Pregnancy Announcement got to become Instagram’s most-liked photo: 6.33M

Second most-liked Instagram photo of all time: Selena Gomez sipping a Coke

Number of Likes for second-most-liked Instagram photo of all time: 6.4M

 

 

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#ThrowbackThursday: Helen Mirren’s Stripper Shoes, 2013

Helen Mirren's stripper shoes (The Cut)

Helen Mirren’s stripper shoes (The Cut)

In 2013, Academy Award-winning actress Helen Mirren showed up to the LA premiere of “Red 2” wearing an elegant emerald dress…and clear, extremely high stripper shoes. She referred to the shoes as her personal leg-lengthening trick, and has apparently owned them for years.

I love seeing an older woman who hasn’t been shoved aside and told that she’s irrelevant, and is instead living her life with gusto and enthusiasm. (Also, I love Helen Mirren.) It’s rare to see, but I always hope more people follow suit.

 

Brazil Will Pass Out Free Condoms During Carnival

Mardi Gras mask and beads (123 RF)

Mardi Gras mask and beads (123 RF)

Happy Mardi Gras! Known in English as Fat Tuesday (and just in time for National Condom Week), today celebrates casting off repression, upending social norms and indulging in vices before the Christian season of Lent begins (when enjoying all earthly pleasures ceases for 40 days). Much like Halloween, masks and costumes, dancing and lust in the air figure prominently.

Brazil has made Carnival an international destination, and it’s legendary for a reason. Several cities throw parades, led by various samba schools. Many foreigners fly in for the multi-day party (spanning the Friday before to Ash Wednesday at noon), making Carnival the country’s biggest tourism booster.

Naturally, when the shackles of convention are thrown aside, a lot more spontaneous sex occurs (because when in Rio…). But the Brazilian government is always prepared for this: they give out free condoms.

This year, they’ll hand out 70M condoms throughout the country. They’ve done this for years, handing out 65M in 2009, 55M in 2010, 89M in 2011, 3M in 2012, 73M in 2013 and 104M in 2014.

For visual learners, here’s a decade-long progression in line-graph form:

Brazil's Condom Distribution during Carnival, 2005-2015

Brazil’s Condom Distribution during Carnival, 2005-2015

As you can see, the number of condoms distributed during Carnival has tended to baseline around 70-75M in recent years (aside from 2012, whose 3M looks incorrect, to say the least).

Last year, the Brazilian government estimated that 2M+ people were on the streets at any given time during Carnival. Surely attendees can find at least one person to hook up with during the popular “blocos” (street-wide parties).