User Engagement for Beyonce’s Pregnancy Announcement: By The Numbers

Beyonce's Instagram pregnancy announcement, 2017 (Time)

Beyonce’s Instagram pregnancy announcement, 2017 (Time)

OK, we all know that Beyonce is PREGNANT with TWINS, right? (And if that’s the first time you’re hearing this, OMG!!) The music icon announced her pregnancy on February 1st via an Instagram post on her personal account. (Later, she released an entire pregnancy photoshoot that was shot by Awol Erizku.)

As much fuss was made about Kim Kardashian breaking the Internet in 2014, Beyonce actually *did* the damn thing. Beyonce now has the most-liked photo on Instagram.

Here are some numbers to put this fact in context:

Likes on Beyonce’s 2017 Pregnancy Instagram Announcement (#): 10,468,451 

Beyonce’s Instagram Followers (#): 94.8M

Pregnancy Announcement User Engagement (# of likes/# of followers): 11.04%

Number of Likes the Pregnancy Announcement Received within 30 minutes of posting: 1.2M+

Number of Likes the Pregnancy Announcement Received within 1 hour of posting: 2.4M+

Amount of time it took for the pregnancy announcement to become Instagram’s most-liked photo: Less than 8 hours

Number of Likes the Pregnancy Announcement got to become Instagram’s most-liked photo: 6.33M

Second most-liked Instagram photo of all time: Selena Gomez sipping a Coke

Number of Likes for second-most-liked Instagram photo of all time: 6.4M

 

 

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