Google Trends: “Feminism” and “Feminist” in 2017

Gloria Steinem (Viva Media)

Gloria Steinem (Viva Media)

“Feminism” was Merriam-Webster’s most-searched term in 2017, and the dictionary reported that the searches for the term rose 70% over searches in 2016.

I’m curious to see how other search engines (namely, Google) saw any trends in searches for the term. Let’s take a look!

Here’s Google searches for “feminism” worldwide over 2017:

Worldwide searches for "Feminism" in 2017 (Google Trends)

Worldwide searches for “Feminism” in 2017 (Google Trends)

That first spike is right around the time of the Women’s March! Several marches were held all over the world, so this makes sense.

Now here are worldwide searches for “feminist” in 2017:

Worldwide searches for "Feminist" in 2017 (Google Trends)

Worldwide searches for “Feminist” in 2017 (Google Trends)

So that’s pretty much the same. Not too surprising.

Let’s look at how these two terms fared in search for the US.

Here’s how “feminism” did:

US searches for "Feminism" in 2017 (Google Trends)

US searches for “Feminism” in 2017 (Google Trends)

That’s the highest spike around the Women’s March that we’ve seen for the term!

And here’s “feminist:”

US searches for "Feminist" in 2017 (Google Trends)

US searches for “Feminist” in 2017 (Google Trends)

Another big spike around the Women’s March!

The data clearly supports Merriam-Webster’s findings!

Google Trends: Inclusion Rider

Frances McDormand, Oscars 2018 (The Independent UK)

Frances McDormand, Oscars 2018 (The Independent UK)

With Frances McDormand mentioning the inclusion rider clause during her speech while accepting the Best Actress Oscar, I wondered how the concept was rising as a search term. Let’s take a look using Google Trends!

First, here’s how the search term “inclusion” performed over the last 12 months:

Google Trends: Search Term "Inclusion" Over the Past 12 Months (Google Trends)

Google Trends: Search Term “Inclusion” Over the Past 12 Months (Google Trends)

See that spike? That was for the week of March 4-10, 2018. The Oscars took place on Sunday, March 4. No coincidence there!

Here are the search term’s top five related topics:

Google Trends: "Inclusion" Search Term Related Topics (Google Trends)

Google Trends: “Inclusion” Search Term Related Topics (Google Trends)

Clearly, McDormand was a large driver of traffic in the search term. Another thing to note is that two of the suggested search terms autofilled for “inclusion” are “subset” and “social exclusion.”

Now let’s take a look at how the actual term “inclusion rider” performed:

Google Trends: "Inclusion Rider" Search Term for Past 12 Months (Google Trends)

Google Trends: “Inclusion Rider” Search Term for Past 12 Months (Google Trends)

Another big spike! And in that same week! In this case, correlation equals causation.

Weird thing about the suggested search terms: Matt Damon and Ben Affleck both appear as suggestions, but not Frances McDormand. Hmm. This suggests to me that more people are searching for the term now with regards to Damon and Affleck, but not McDormand.

Here are the related topics for “inclusion rider:”

Google Trends: "Inclusion Rider" Related Topics (Google Trends)

Google Trends: “Inclusion Rider” Related Topics (Google Trends)

That’s pretty straightforward.

It’s pretty cool to see empirical evidence that this concept is gaining awareness! Though Merriam-Webster could already attest to that.

Google Trends: “Black Panther”

Chadwick Boseman and Lupita Nyong'o in 'Black Panther' (Geeks of Doom)

Chadwick Boseman and Lupita Nyong’o in ‘Black Panther’ (Geeks of Doom)

As you may have heard, “Black Panther” comes out in less than a month (!!!). Tickets went on sale a little over a week ago, and Fandango has already reported that the movie’s pre-sales have set a new record for the Marvel Cinematic Universe (MCU), beating previous record-holder “Captain America: Civil War.”

I was curious to see how Google was affected by this record. Let’s take a look!

First, here’s a general search for “black panther” over the last 12 months:

Google Trends: 'black panther' search term over the past 12 months (Google Trends)

Google Trends: ‘black panther’ search term over the past 12 months (Google Trends)

See that spike in June? The movie’s teaser trailer dropped on Jan. 9, and received 89M views within its first 24 hours. And you can see the spike at the end within the last few weeks.

How many people searched for “black panther tickets?”

Google Trends: 'black panther tickets' from the past 12 months (Google Trends)

Google Trends: ‘black panther tickets’ from the past 12 months (Google Trends)

Check out that spike!! Everyone wanted in (no surprise, because this movie looks AMAZING!).

Since Fandango reported the new record, let’s see what the trend for searching “black panther fandango” looks like:

Google Trends: 'black panther fandango' search term for the past 12 months (Google Trends)

Google Trends: ‘black panther fandango’ search term for the past 12 months (Google Trends)

Once again, we see a drastic spike with the last week. One interesting thing is that while the search term “black panther tickets” projected a drop in the search term for the current week (see second graph), the search phrase that includes Fandango does not.

One thing is clear: The excitement surrounding this movie is definitely affecting search, so make sure that SEO is on point!

Google Trends: Time’s Up

Time's Up logo (Time's Up)

Time’s Up logo (Time’s Up)

On Jan. 1, 2018, 300+ powerful women working in Hollywood unleashed Time’s Up, a new initiative to combat sexual harassment in the workplace for all women. Awareness of the initiative debuted via an open letter penned by the Time’s Up founders, and published in The New York Times.

Within the past week-and-a-half, Time’s Up has received much attention, especially with the recent Golden Globes ceremony and the majority of female attendees showing up in black in solidarity for sexual harassment victims.

I was curious to see how much of a digital footprint the initiative has already made regarding search terms. So I looked at Google Trends.

I first used the search terms “times,” within the parameter of the past 30 days (Dec. 9, 2017-Jan. 9, 2018). Here’s the trend:

Google Trends: "timesup" search term, Dec. 9, 2017-Jan. 9, 2018 (Google Trends)

Google Trends: “timesup” search term, Dec. 9, 2017-Jan. 9, 2018 (Google Trends)

Check out that spike! And it’s all since Jan. 1, 2018!

I was also curious to see which regions were searching for “timesup” the most. And here’s what happened:

Google Trends: "timesup" search term interest by region, Dec. 9, 2017-Jan. 9, 2018 (Google Trends)

Google Trends: “timesup” search term interest by region, Dec. 9, 2017-Jan. 9, 2018 (Google Trends)

That was a surprise to me. I would’ve thought that there would’ve been enough data to show a regional breakout, but I was wrong.

This could be the result of how the search term is typed. So I decided to try another way: “times up.” Here was that trend:

Google Trends: "times up" search term, Dec. 9, 2017-Jan. 9, 2018 (Google Trends)

Google Trends: “times up” search term, Dec. 9, 2017-Jan. 9, 2018 (Google Trends)

This is a bit steadier, but it’s also probable that this search term did not directly and solely relate to the new initiative.

I then decided to try the hashtag version: “#timesup.” Here’s what that term’s trend looked like:

Google Trends: "#timesup" search term, Dec. 9, 2017-Jan. 8, 2017 (Google Trends)

Google Trends: “#timesup” search term, Dec. 9, 2017-Jan. 8, 2017 (Google Trends)

This one appears to be more directly related to the new initiative.

As Google Trends confirms, Time’s Up is already having an impact in terms of search. It’ll be interesting to see how the movement grows, and how search terms are subsequently affected.

 

 

 

Google Trends: “Birth Control” vs. “Male Birth Control”

Birth Control Pill Container (The Holy Kale)

Birth Control Pill Container (The Holy Kale)

With the news that a new form of male contraception could soon be on the horizon, I was curious to see how Google searches were reflecting that.

The parameters I used were looking at the last five years worldwide.

First, here’s the trend for searches for “birth control:”

Google Trends: 'Birth Control' searches, worldwide 2012-2017

Google Trends: ‘Birth Control’ searches, worldwide 2012-2017

Not surprisingly, the interest in the topic remains consistently high throughout the timeframe. In terms of regions, the top three regions that searched the term were Jamaica (100%), Trinidad & Tobago (88%), and the United States (82%).

Since birth control is through to be traditionally the woman’s responsibility  (*eyeroll*), let’s see what happens when we put “male birth control” searches against “birth control:”

Google Trends: 'Birth Control' vs. 'Male Birth Control' worldwide, 2012-2017

Google Trends: ‘Birth Control’ vs. ‘Male Birth Control’ worldwide, 2012-2017

Wow. I didn’t expect the difference to be that great.

One thing that’s really interesting: Google Trends also pulls up related searches. The third most popular search was for “snopes male control.” Of course, Snopes is a site educated to debunking myths, so it appears that some users were curious to see whether male birth control was even a legit thing or not.

I tried searching “vasalgel” (the male contraceptive gel being tested) against “birth control” and “male birth control,” and the search for the former basically mirrored the trendline for “male birth control.”

As more options for male contraception hit the market, hopefully more users will be searching for male birth control. And also believe male birth control actually exists.

 

Google Trends: Hillary Clinton vs. Donald Trump

Hillary Clinton and Donald Trump (CNN)

Hillary Clinton and Donald Trump (CNN)

With all the craziness surrounding this election, I’ve gotten more and more curious about how the Google Trends numbers stack up for both Hillary Clinton and Donald Trump. Let’s take a look!

First, here’s a Google Trends graph of searches for the presidential candidates within the past week (Oct. 24-Oct. 31):

National search interest in the candidates, past week (Google Trends)

National search interest in the candidates, past week (Google Trends)

Here’s the long-term trend of Google users searching “hillary clinton” over the past five years:

Search term 'hillary clinton' interest over time (Google Trends)

Search term ‘hillary clinton’ interest over time (Google Trends)

Check out those spikes!! That first large spike is from Jul. 24-30, 2016. The second spike is Sept. 11-17, 2016.

And here’s the same for “donald trump:”

Search term 'donald trump' interest over time (Google Trends)

Search term ‘donald trump’ interest over time (Google Trends)

Here’s how searches for the two candidates look over time (fittingly, Clinton’s in blue, Trump’s in red):

Search terms 'hillary clinton' and 'donald trump' over time (Google Trends)

Search terms ‘hillary clinton’ and ‘donald trump’ over time (Google Trends)

Here’s “hillary clinton” and “donald trump” searched over the past 12 months only in the U.S.:

Search terms 'hillary clinton' and 'donald trump' over the past 12 months in the U.S. (Google Trends)

Search terms ‘hillary clinton’ and ‘donald trump’ over the past 12 months in the U.S. (Google Trends)

To be honest, I really don’t know how to parse this data. It seems that people who are searching for Trump…Google him more often? Needless to say, we won’t get any clear answers here.

Match.com Singles in America Data 2016: By The Numbers

Screen Shot 2016-02-10 at 8.57.39 PM

Singles in America study header (Match.com)

Man, I love delving into user data from websites (though I’m sure you’ve figured that out by now). Match.com recently released the results of their sixth annual “Singles In America” survey. You can find all their findings on their microsite. Let’s take a look at what insights came to light:

Number of singles surveyed: 5.5K+

Percentage that sushi increases your odds of getting a second date: 170% (!!)

Screen Shot 2016-02-10 at 8.50.11 PM

First-date length correlation with second-date chances diagram (Match.com)

Number of men who expect sex on the first date: 6%

Percentage of Millennials likely to have filmed sex: 165% (!)

Screen Shot 2016-02-10 at 8.53.29 PM

Orgasms data visualization (Match.com)

Percentage that using the phrase “Netflix and chill” gets you a second date: 99%

Percentage that using the phrase “on fleek” gets you a second date: -26%