Google Trends: “Birth Control” vs. “Male Birth Control”

Birth Control Pill Container (The Holy Kale)

Birth Control Pill Container (The Holy Kale)

With the news that a new form of male contraception could soon be on the horizon, I was curious to see how Google searches were reflecting that.

The parameters I used were looking at the last five years worldwide.

First, here’s the trend for searches for “birth control:”

Google Trends: 'Birth Control' searches, worldwide 2012-2017

Google Trends: ‘Birth Control’ searches, worldwide 2012-2017

Not surprisingly, the interest in the topic remains consistently high throughout the timeframe. In terms of regions, the top three regions that searched the term were Jamaica (100%), Trinidad & Tobago (88%), and the United States (82%).

Since birth control is through to be traditionally the woman’s responsibility  (*eyeroll*), let’s see what happens when we put “male birth control” searches against “birth control:”

Google Trends: 'Birth Control' vs. 'Male Birth Control' worldwide, 2012-2017

Google Trends: ‘Birth Control’ vs. ‘Male Birth Control’ worldwide, 2012-2017

Wow. I didn’t expect the difference to be that great.

One thing that’s really interesting: Google Trends also pulls up related searches. The third most popular search was for “snopes male control.” Of course, Snopes is a site educated to debunking myths, so it appears that some users were curious to see whether male birth control was even a legit thing or not.

I tried searching “vasalgel” (the male contraceptive gel being tested) against “birth control” and “male birth control,” and the search for the former basically mirrored the trendline for “male birth control.”

As more options for male contraception hit the market, hopefully more users will be searching for male birth control. And also believe male birth control actually exists.

 

Google Trends: “Vanilla Sex” vs. “Kinky Sex”

One image result from Googling 'kinky sex'

One image result from Googling ‘kinky sex’

I wanted to see how many times kinky sex was searched for online, so I decided to do a Google Trends comparison. I used “vanilla sex” as a search term since I figured that using plain “sex” would be too broad for my question. I searched only within the U.S. and used 2004-present as my timeframe.

Google Trends 'Vanilla Sex' vs. 'Kinky Sex'

Google Trends ‘Vanilla Sex’ vs. ‘Kinky Sex’

Surprisingly, the “vanilla sex” results (blue line) were much smaller than the “kinky sex” results (red line). My guess is that nobody really searches for vanilla sex (since you can get that pretty easily), and so people turn to the Internet to learn about kinky sex either for mere curiosity or are interested in pursuing it.

Let’s look at the results breakdown:

“Vanilla Sex” by Subregion:

'Vanilla Sex' by Subregion

‘Vanilla Sex’ by Subregion

Illinois heads up this list, with Pennsylvania and Michigan tying for second with 96%, and Massachusetts and New Jersey tying for fifth with 92%. New York places third with 94%, while California achieves 89% in ninth place. Texas brings up the rear with 86%.

“Vanilla Sex” by Metro:

'Vanilla Sex' by Metro

‘Vanilla Sex’ by Metro

Yeah, this doesn’t look comprehensive. I find it very hard to believe that New York is the only metro area Googling “vanilla sex,” considering I found that the same metro area was madly Googling sexy Halloween costumes last month.

Unless it’s a case where the numbers need to hit a certain threshold to become visible, this does not look viable. At all.

“Vanilla Sex” by City:

'Vanilla Sex' by City

‘Vanilla Sex’ by City

Chicago unsurprisingly tops this list, considering how Illinois topped the subregion list. New York and Los Angeles sit at third with 83% and fourth with 79%, respectively. Seattle, Atlanta and Houston have a three-way (heh) tie with 73%. San Francisco closes out the list with 57%, the lowest I’ve seen so far in doing these Google Trends.

 

“Kinky Sex” by Subregion:

'Kinky Sex' by Subregion

‘Kinky Sex’ by Subregion

Here’s where it gets interesting: All of the top states score at least 87%, which means these states have a big interest in kinky sex (nothing wrong with that, of course). Cueing the jokes about the South, Kentucky tops this list, with West Virginia a close second at 98%.

“Kinky Sex” by Metro:

'Kinky Sex' by Metro

‘Kinky Sex’ by Metro

Missouri’s St. Louis and Kansas City appear at #1 with 100% and #3 with 90%, respectively. Charlotte, NC sits between them with 92%.

Aside from that, the rest of the metro areas are scattered among Texas, New Hampshire, Minnesota, Ohio, California, Michigan and Pennsylvania.

“Kinky Sex” by City:

'Kinky Sex' by City

‘Kinky Sex’ by City

Southern cities Tampa and Atlanta tie for first, with St. Louis coming in at third with 95%. The rest of the lis is scattered geographically.

 

Conclusions:

It’s difficult to draw any concrete conclusions from the findings. It appears that Googling kinky sex is widespread and not limited to any particular region, metro area and/or city.