Google Trends: “Birth Control” vs. “Male Birth Control”

Birth Control Pill Container (The Holy Kale)

Birth Control Pill Container (The Holy Kale)

With the news that a new form of male contraception could soon be on the horizon, I was curious to see how Google searches were reflecting that.

The parameters I used were looking at the last five years worldwide.

First, here’s the trend for searches for “birth control:”

Google Trends: 'Birth Control' searches, worldwide 2012-2017

Google Trends: ‘Birth Control’ searches, worldwide 2012-2017

Not surprisingly, the interest in the topic remains consistently high throughout the timeframe. In terms of regions, the top three regions that searched the term were Jamaica (100%), Trinidad & Tobago (88%), and the United States (82%).

Since birth control is through to be traditionally the woman’s responsibility  (*eyeroll*), let’s see what happens when we put “male birth control” searches against “birth control:”

Google Trends: 'Birth Control' vs. 'Male Birth Control' worldwide, 2012-2017

Google Trends: ‘Birth Control’ vs. ‘Male Birth Control’ worldwide, 2012-2017

Wow. I didn’t expect the difference to be that great.

One thing that’s really interesting: Google Trends also pulls up related searches. The third most popular search was for “snopes male control.” Of course, Snopes is a site educated to debunking myths, so it appears that some users were curious to see whether male birth control was even a legit thing or not.

I tried searching “vasalgel” (the male contraceptive gel being tested) against “birth control” and “male birth control,” and the search for the former basically mirrored the trendline for “male birth control.”

As more options for male contraception hit the market, hopefully more users will be searching for male birth control. And also believe male birth control actually exists.

 

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