Google Trends: Inclusion Rider

Frances McDormand, Oscars 2018 (The Independent UK)

Frances McDormand, Oscars 2018 (The Independent UK)

With Frances McDormand mentioning the inclusion rider clause during her speech while accepting the Best Actress Oscar, I wondered how the concept was rising as a search term. Let’s take a look using Google Trends!

First, here’s how the search term “inclusion” performed over the last 12 months:

Google Trends: Search Term "Inclusion" Over the Past 12 Months (Google Trends)

Google Trends: Search Term “Inclusion” Over the Past 12 Months (Google Trends)

See that spike? That was for the week of March 4-10, 2018. The Oscars took place on Sunday, March 4. No coincidence there!

Here are the search term’s top five related topics:

Google Trends: "Inclusion" Search Term Related Topics (Google Trends)

Google Trends: “Inclusion” Search Term Related Topics (Google Trends)

Clearly, McDormand was a large driver of traffic in the search term. Another thing to note is that two of the suggested search terms autofilled for “inclusion” are “subset” and “social exclusion.”

Now let’s take a look at how the actual term “inclusion rider” performed:

Google Trends: "Inclusion Rider" Search Term for Past 12 Months (Google Trends)

Google Trends: “Inclusion Rider” Search Term for Past 12 Months (Google Trends)

Another big spike! And in that same week! In this case, correlation equals causation.

Weird thing about the suggested search terms: Matt Damon and Ben Affleck both appear as suggestions, but not Frances McDormand. Hmm. This suggests to me that more people are searching for the term now with regards to Damon and Affleck, but not McDormand.

Here are the related topics for “inclusion rider:”

Google Trends: "Inclusion Rider" Related Topics (Google Trends)

Google Trends: “Inclusion Rider” Related Topics (Google Trends)

That’s pretty straightforward.

It’s pretty cool to see empirical evidence that this concept is gaining awareness! Though Merriam-Webster could already attest to that.

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“Inclusion” Was Merriam-Webster’s Most-Searched Term After the Oscars

Frances McDormand, Oscars 2018 (The Independent UK)

Frances McDormand, Oscars 2018 (The Independent UK)

Frances McDormand gave a great speech when she won the Best Actress Oscar at this year’s awards ceremony. And she closed it out with two words: “inclusion rider.”

For those who haven’t yet Googled this term, an inclusion rider is a clause in an actor’s contact that states that the hiring for positions on set must be inclusive. (This clause can also be called an equity rider.)

Apparently, so many people were curious about the term that it caused an interesting side effect:

Merriam-Webster 'Inclusion' Tweet, Oscars 2018 (Twitter)

Merriam-Webster ‘Inclusion’ Tweet, Oscars 2018 (Twitter)

One thing to note is that Merriam-Webster’s tweet on searches for “inclusion” got much more engagement (2.6K likes) than the company’s typical posts. (200-400+ likes). I’m glad people are interested in learning more about this concept!