Google Trends: Hillary Clinton vs. Donald Trump

Hillary Clinton and Donald Trump (CNN)

Hillary Clinton and Donald Trump (CNN)

With all the craziness surrounding this election, I’ve gotten more and more curious about how the Google Trends numbers stack up for both Hillary Clinton and Donald Trump. Let’s take a look!

First, here’s a Google Trends graph of searches for the presidential candidates within the past week (Oct. 24-Oct. 31):

National search interest in the candidates, past week (Google Trends)

National search interest in the candidates, past week (Google Trends)

Here’s the long-term trend of Google users searching “hillary clinton” over the past five years:

Search term 'hillary clinton' interest over time (Google Trends)

Search term ‘hillary clinton’ interest over time (Google Trends)

Check out those spikes!! That first large spike is from Jul. 24-30, 2016. The second spike is Sept. 11-17, 2016.

And here’s the same for “donald trump:”

Search term 'donald trump' interest over time (Google Trends)

Search term ‘donald trump’ interest over time (Google Trends)

Here’s how searches for the two candidates look over time (fittingly, Clinton’s in blue, Trump’s in red):

Search terms 'hillary clinton' and 'donald trump' over time (Google Trends)

Search terms ‘hillary clinton’ and ‘donald trump’ over time (Google Trends)

Here’s “hillary clinton” and “donald trump” searched over the past 12 months only in the U.S.:

Search terms 'hillary clinton' and 'donald trump' over the past 12 months in the U.S. (Google Trends)

Search terms ‘hillary clinton’ and ‘donald trump’ over the past 12 months in the U.S. (Google Trends)

To be honest, I really don’t know how to parse this data. It seems that people who are searching for Trump…Google him more often? Needless to say, we won’t get any clear answers here.

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