Google Trends: “Feminism” and “Feminist” in 2017

Gloria Steinem (Viva Media)

Gloria Steinem (Viva Media)

“Feminism” was Merriam-Webster’s most-searched term in 2017, and the dictionary reported that the searches for the term rose 70% over searches in 2016.

I’m curious to see how other search engines (namely, Google) saw any trends in searches for the term. Let’s take a look!

Here’s Google searches for “feminism” worldwide over 2017:

Worldwide searches for "Feminism" in 2017 (Google Trends)

Worldwide searches for “Feminism” in 2017 (Google Trends)

That first spike is right around the time of the Women’s March! Several marches were held all over the world, so this makes sense.

Now here are worldwide searches for “feminist” in 2017:

Worldwide searches for "Feminist" in 2017 (Google Trends)

Worldwide searches for “Feminist” in 2017 (Google Trends)

So that’s pretty much the same. Not too surprising.

Let’s look at how these two terms fared in search for the US.

Here’s how “feminism” did:

US searches for "Feminism" in 2017 (Google Trends)

US searches for “Feminism” in 2017 (Google Trends)

That’s the highest spike around the Women’s March that we’ve seen for the term!

And here’s “feminist:”

US searches for "Feminist" in 2017 (Google Trends)

US searches for “Feminist” in 2017 (Google Trends)

Another big spike around the Women’s March!

The data clearly supports Merriam-Webster’s findings!

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