As you may have heard, “Black Panther” comes out in less than a month (!!!). Tickets went on sale a little over a week ago, and Fandango has already reported that the movie’s pre-sales have set a new record for the Marvel Cinematic Universe (MCU), beating previous record-holder “Captain America: Civil War.”
I was curious to see how Google was affected by this record. Let’s take a look!
First, here’s a general search for “black panther” over the last 12 months:
See that spike in June? The movie’s teaser trailer dropped on Jan. 9, and received 89M views within its first 24 hours. And you can see the spike at the end within the last few weeks.
How many people searched for “black panther tickets?”
Check out that spike!! Everyone wanted in (no surprise, because this movie looks AMAZING!).
Since Fandango reported the new record, let’s see what the trend for searching “black panther fandango” looks like:
Once again, we see a drastic spike with the last week. One interesting thing is that while the search term “black panther tickets” projected a drop in the search term for the current week (see second graph), the search phrase that includes Fandango does not.
One thing is clear: The excitement surrounding this movie is definitely affecting search, so make sure that SEO is on point!