Gay Sex

Thursday Trends: Same-Sex Couples Reflected in Advertising

Tiffany’s first ad featuring a gay couple (Adweek)

Advertisements are finally getting with the times, and featuring more diversity than your run-of-the-mill straight white couple.

Last month, jewelry giant Tiffany’s debuted a new print ad for their wedding rings. But this ad had one thing different: it prominently featured a gay couple. And apparently the two men are a couple in real life, and were photographed on their own New York stoop.

This was the first time Tiffany’s has used a same-sex couple in their advertising. But it won’t be the last: Just this week, the brand used the same couple in a TV-spot ad. (The ad also features straight and interracial couples.) It signals that the 178-year-old brand recognizes that love comes in many forms, and they want to be all-inclusive. (And it’s a smart business move.)

Other brands in recent years have featured same-sex couples. Preppy retailer J. Crew used a gay couple in their catalog in spring 2011, and Gap used another couple on a billboard the following year. Incidentally, neither sets of couples are professional models: In the case of the J. Crew couple, one of the men was a designer for the brand. (It seems there’s also a side-trend of using real people.)

Lesbian couples are also increasingly represented. In 2012, JC Penney featured a lesbian couple with their children in a catalog pegged to Mother’s Day. Last year, condom brand Durex used two women being playfully affectionate with each other in an ad for a massage gel. This year, Hallmark showed an ad featuring a real-life lesbian couple describing their feelings for each other in the run up to Valentine’s Day.

It’s clear that things are changing. Even “The Onion” got in the action, with a (mock) article claiming that jewelry company Zales created an ad featuring a polyamorous triad. (But the article did rightfully call out that we, as a whole society, aren’t quite there yet.)

Hopefully this follow its natural progression, and will eventually lead to more ads featuring same-sex couples with families. It’d be great to see future print and online ads and commercials where we see a family with two dads or two moms, NBD.

After all, this would make complete economic sense for these companies: In 2012, “Adweek” reported that the LGBT market is estimated to be worth around $743B+.

#ThrowbackThursday: Abercrombie & Fitch Ad, 2012

Abercrombie and Fitch ad shot by Bruce Weber (Towleroad)

Three years ago, acclaimed photographer Bruce Weber shot a promo for Abercrombie & Fitch that featured handsome male models doing things all guys do: wrestling, showering, and kissing.

That last one is depicted up top. Later, the clothing brand claimed that the video (and three related others) were part of an official A&F campaign, even though Weber had identified the video as such on his Facebook page.

Regardless, it’s still a cool image. Abercrombie will always be the first softcore your 13-year-old self squealed over, but it’s at least made some strides towards acceptance (certain other inflammatory comments from former CEO Mike Jeffries notwithstanding).

What’s the Most Dangerous Sex Position?

Girl on top (Ethnic Health Court)

Happy Friday! Time for a Sex & Stats PSA: This weekend, as you’re getting it on with your partner(s), remember that some positions are more dangerous than others. (But that makes them more exciting, right?) Scientists have recently discovered that girl-on-top sex is the most dangerous position for men.

How did they discover this, you ask? Scientists in Campinas, Brazil (a city northwest of Sao Paolo) examined patients from three local hospitals to study penile fractures and their long-term influence on potential future deformities and erectile and voiding issues.

According to “Advances in Urology,” 42 of the 44 “suspicious cases” (95%+ of the total) were confirmed to be penile fractures. The mean age of the men was 34+ years.

The abstract notes that many of the men presented certain, um, signs of fracture:

Half presented the classical triad of audible crack, detumescence (i.e. becoming flaccid), and pain.

(I totally grimaced just typing that. And I’m a woman.)

The researchers found that most penile fractures resulted from heterosexual intercourse, which happened in 66%+ of the subjects. By contrast, homosexual sex brought on fractures only with 9%+ of subjects.

Now, the good stuff: With heterosexual couples, “woman on top” was the most common position, with 14 participants, exactly 50% of the pool. “Doggy style” was the next most common, with a sample size of eight participants, at 28%+. Four subjects reported that the cause of fracture was “unclear,” which sounds like they did a variety of things that, combined, led to the fracture, or were just too embarrassed to report their activities.

The researchers’ hypothesis on why cowgirl is so dangerous boils down to the fact that women can better control the movement, with her body weight resting on the penis. In this position, men are more liable to injury since they can’t control or stop the movement, and they have the potential for greater injury as a result of “wrong-way penetration.”

Let’s review: 42 cases of penile fracture. 28 people/14 couples participating in heterosexual coitus. “Woman on top” has a full 50% chance of resulting in penile fractures.

So go out and have fun, but don’t end up in the emergency room.

Google Trends: “Sex” vs. “Gay Sex”

Internet searches can reveal so much. I’m interested in finding what light they can shed on the world’s sexual mores and appetites.

I used Google Trends to compare “sex” and “gay sex” search terms against each other, using 2004-present as my timeframe. The long-term results are below, with “sex” in blue and “gay sex” in red:

Google Trends – Sex vs. Gay Sex

As we can see, there are any more searches for “sex” than “gay sex.” As a function of the world’s LGBT population (estimated to be as high as 20%), this seems very low. One explanation is that the “sex” search encompasses the “gay sex” hits, whereas the “gay sex” results logically only contain the one specific category.

Now to break it down by region and city:

“Sex:” Region:

Google Trends terms countries as regions, and shows the top 10 countries. South Asia makes a strong showing, with Sri Lanka (100%) and India (85%) grabbing the top two spots. Southeast Asian countries Vietnam (67%) and Cambodia (64%) also appeared as well.

‘Sex’ Regional Breakout

“Sex:” City:

India dominates this category, taking 9 spots in the top 10. The only non-Indian cities are Lahore, Pakistan’s second-largest city, which clocks in at #6.

The strong showing in India speaks to its population, now estimated to be around 1.27 billion. So it makes sense that it’s overwhelming the data set due to sheer quantity.

‘Sex’ City Breakout

“Gay Sex:” Region:

Cambodia takes the top spot here, paving the way for other Southeast Asian countries: Laos (92%, #3) and Vietnam (77%, #4).

‘Gay Sex’ Regional Breakout

“Gay Sex:” City:

Ho Chi Minh City, capital of Vietnam, took the top spot here. Hanoi placed fourth with 43%.

The Philippines grabbed the second and third spots with Manila (69%) and Makati (58%).

Indian cities comprised #5-#9 of the top 10 spots, with Malaysia’s Kuala Lumpur taking the last spot at 35%.

‘Gay Sex’ City Breakout

Conclusion:

South and Southeast Asian countries are robustly represented with these searches. This could point to large populations leading to larger quantities of searches. There’s also the fact that many of these countries have culturally conservative sexual mores, so any interest piqued gets some play online.

Stay tuned for more! Any specific trends you’d like to see? Let me know!

Sex & Stats: Where Numbers Come to Bang

Statistics. Economics. Sex.