“AdWeek”

NPR Releases 2016 Staff Diversity Numbers

National Public Radio (NPR) Logo (NPR)

National Public Radio (NPR) Logo (NPR)

In April, National Public Radio (known colloquially as NPR) released its staff diversity data for 2016. Here were the main findings for that year:

According to NPR’s human resources department, of the 350 employees in the news division as of Oct. 31, 2016, 75.4 percent were white. Asians made up 8.3 percent of the staff, followed by blacks or African-Americans (8.0 percent), Hispanics or Latinos (5.4 percent), those who identified as two or more races or ethnic identities (2.6 percent) and American Indian (0.3 percent).

NPR has been tracking this data since 2012, and it’s interesting to see how the numbers fare on a long-term basis. Spoiler alert: they pretty much flatlined. This falls in line with long-term newsroom diversity trends. Per the American Society of News Editors (ASNE): “In 2016, minorities comprised about 17 percent of employees at daily newspapers and 23 percent at online-only sites.” Pretty bad.

Here’s where NPR falls in comparison to other media:

NPR is behind The Washington Post (31 percent diverse) and The Los Angeles Times (34 percent). At 25 percent diverse, NPR is just above The New York Times newsroom, which is about 22 percent diverse.

Newsroom diversity has become part of a larger conversation regarding workplace, and companies publicly releasing they diversity data. But some newsrooms are refusing to disclose their data. The ASNE reported that 737 newsrooms responded with data for the 2016 survey. That’s out of 1.7K+ newsrooms contacted, making a 42%+ response rate.

 

Thursday Trends: Same-Sex Couples Reflected in Advertising

Tiffany's first ad featuring a gay couple (Adweek)

Tiffany’s first ad featuring a gay couple (Adweek)

Advertisements are finally getting with the times, and featuring more diversity than your run-of-the-mill straight white couple.

Last month, jewelry giant Tiffany’s debuted a new print ad for their wedding rings. But this ad had one thing different: it prominently featured a gay couple. And apparently the two men are a couple in real life, and were photographed on their own New York stoop.

This was the first time Tiffany’s has used a same-sex couple in their advertising. But it won’t be the last: Just this week, the brand used the same couple in a TV-spot ad. (The ad also features straight and interracial couples.) It signals that the 178-year-old brand recognizes that love comes in many forms, and they want to be all-inclusive. (And it’s a smart business move.)

Other brands in recent years have featured same-sex couples. Preppy retailer J. Crew used a gay couple in their catalog in spring 2011, and Gap used another couple on a billboard the following year. Incidentally, neither sets of couples are professional models: In the case of the J. Crew couple, one of the men was a designer for the brand. (It seems there’s also a side-trend of using real people.)

Lesbian couples are also increasingly represented. In 2012, JC Penney featured a lesbian couple with their children in a catalog pegged to Mother’s Day. Last year, condom brand Durex used two women being playfully affectionate with each other in an ad for a massage gel. This year, Hallmark showed an ad featuring a real-life lesbian couple describing their feelings for each other in the run up to Valentine’s Day.

It’s clear that things are changing. Even “The Onion” got in the action, with a (mock) article claiming that jewelry company Zales created an ad featuring a polyamorous triad. (But the article did rightfully call out that we, as a whole society, aren’t quite there yet.)

Hopefully this follow its natural progression, and  will eventually lead to more ads featuring same-sex couples with families. It’d be great to see future print and online ads and commercials where we see a family with two dads or two moms, NBD.

After all, this would make complete economic sense for these companies: In 2012, “Adweek” reported that the LGBT market is estimated to be worth around $743B+.