#ThrowbackThursday: Abercrombie & Fitch Ad, 2012

Abercrombie and Fitch ad shot by Bruce Weber (Towleroad)

Abercrombie and Fitch ad shot by Bruce Weber (Towleroad)

Three years ago, acclaimed photographer Bruce Weber shot a promo for Abercrombie & Fitch that featured handsome male models doing things all guys do: wrestling, showering, and kissing.

That last one is depicted up top. Later, the clothing brand claimed that the video (and three related others) were part of an official A&F campaign, even though Weber had identified the video as such on his Facebook page.

Regardless, it’s still a cool image. Abercrombie will always be the first softcore your 13-year-old self squealed over, but it’s at least made some strides towards acceptance (certain other inflammatory comments from former CEO Mike Jeffries notwithstanding).

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