Given our current obsession with all things tech, Focus Features has found a fitting way to promote the company’s upcoming film “Loving:” custom emojis.
The Love-Mojis feature a variety of emojis of interracial couples in about every combination you could think of. So if you’re in an interracial couple, and you haven’t yet felt your coupling properly represented by the Unicode Consortium, your time has finally come!
Why is this important? Let’s start with the film itself: “Loving” follows Richard and Mildred Loving, a Virginia couple who got married in 1958. This wouldn’t be so remarkable except that Richard was white and Mildred was black. Their marriage happened during a time where interracial dating, much less marriage, was frowned upon, to put it lightly. Interracial marriage could bring a charge of miscegenation (race mixing, in plain terms).
The Lovings were arrested after their marriage for the crime of their relationship, and forced to leave Virginia. Once in D.C., they began legal proceedings. The Loving v. Virginia case went all the way to the U.S. Supreme Court. In 1967, the Supreme Court ruled anti-miscegenation laws unconstitutional, which struck down said laws that were on the books of sixteen states. (All sixteen states were in the South. Shocker.)
Needless to say, this was a landmark case.
But why use emojis to promote it?
Since emojis debuted, the options for emoji couples were pretty stark. They didn’t show the breadth of real-life relationships in terms of race and also sexual preference. The new Love-Moji take this into account, and rectify the oversight.
There’s also the fact that using emojis has become a convenient visual shorthand for emotions we don’t particularly feel like typing out in words.
You can get the Love-Moji via app stores and at VoteLoving.com.
“Loving” comes out on Friday, Nov. 4th.