Hasbro Reports Sales Boost in Q2 2016 with “Frozen” and Disney Princess Toys

Hasbro's Disney Princess line (Elena's Closet)

Hasbro’s Disney Princess line (Elena’s Closet)

Toymaking giant Hasbro recorded better-than-expected sales in Q3 2016. And they have the Disney Princesses and “Frozen” sisters to thank.

Hasbro won the global rights to make the aforementioned toys from Mattel earlier this year.

The two toy lines helped boost the girls category revenue by 35%, bringing the total to $172M+. The lines also helped partner brand revenue grow by 15% (which was also helped by “Star Wars” toys). And even before the most recent earning report came out, it was estimated that the Disney Princesses line would generate about $60M in Q3 2016.

This demonstrates that girls (and the men and women who buy their toys) have some massive purchasing power. Let’s hope that this is taken into account before “Star Wars: Rogue One” hits theaters, so we actually have some action figures of lady badass Jyn Erso.

 

 

 

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