Kim Kardashian West’s Kimoji, 2015 (Kim Kardashian West)

Kim Kardashian West’s set of custom emoji, dubbed “Kimoji,” launched on December 21, 2015. Nearly a year later, they continue to be a hit, and paved the way for other celebrities to launch their own custom emoji lines.

Kardashian West’s Kimoji references notable things about her which both hardcore and casual fans would recognize: her waist trainer corset, posing in her white swimsuit, and her notorious crying face.