Burkini Sales Rise by 200% After French Ban

Burkini designer Aheda Zanetti (Saudi Gazette)

Burkini designer Aheda Zanetti (Saudi Gazette)

Earlier this summer, coastal French towns courted controversy when their respective mayors decided to ban burkinis on beaches. The burkini consists of a long-sleeved top with long pants and a head covering, and was developed for women who follow Islamic modesty standards so that they could go swimming while still covered. The term “burkini” comes from a portmanteau of the words “burqa” and “bikini.”

Despite the ban, burkini creator Aheda Zanetti says that online sales of now-famous swimwear have risen over 200%+ recently. (Now, we don’t know what her sales had been previously, or what the year-over-year change has proved to be, so unfortunately we have incomplete information.)

Zanetti says that her customers are not homogeneously Muslim. She reports that about 40% of her customers are from other faith traditions, such as Judaism and Mormonism, that adhere to modest dress standards.

The burkini ban stems from a stringent French view on separating religion from the state. The French government has banned religious symbols from government buildings since 2004. A ban specifically on burqas was passed in 2011.

Right now, about 30 French towns have instituted the ban, though the town of Villeneuve-Loubet has since overturned it.

 

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