I found this image on Pinterest, which led to me The Lingerie Addict and Hot Pinups (NSFW) Tumblrs. I don’t have any information on this ad (I’m not entirely positive that Estetica refers to the company), but I love it!
The bra looks similar to Madonna’s cone bra circa her “Blonde Ambition” World Tour in 1990, no? Maybe Madonna saw this ad while coming up with costume concepts.