Sex & The ’60s: Joan Holloway Inspires Brits to Get Boob Jobs

'Mad Men' season 1 still with Christina Hendricks (The Telegraph UK)

‘Mad Men’ season 1 still with Christina Hendricks (The Telegraph UK)

This week, we’re examining sexuality data from the 1960s, in celebration of the upcoming final half-season of “Mad Men” beginning Apr. 5th.

Happy Friday! Bombshell Joan Holloway (and the gorgeous actress behind the character, Christina Hendricks) has become well-known for her dangerous curves throughout the course of “Mad Men.” (That’s not editorializing, that’s a fact, and everyone agrees.) In Britain, Hendricks is credited with sparking an increase in breast implants.

In a 2011 article in “The Telegraph,” the British Association of Aesthetic Plastic Surgeons (BAAPS) found that the number of women having “breast augmentations” rose 10%+ in 2010 from the 2009 figure. This equals out to 9K+ British women per year.

The BAAPS estimates that overall plastic surgery procedures have tripled from 10.7K+ in 2003 to 36.4K+ in 2009.

A BAAPS source suggested that Hendricks was an influence, especially with the hourglass figure coming back into fashion. But the source wasn’t the only one to name-check Hendricks for her curves. Britain’s Equalities Minister and Liberal Democrat MP Lynne Featherstone proclaimed Hendricks to be “fabulous” while urging the need for more curvy role models. And she would know: Featherstone was voted the “most fanciable MP in Parliament” in 2010.