#ThrowbackThursday: #AerieReal, 2014

#AerieReal campaign, 2014 (The Huffington Post)

#AerieReal campaign, 2014 (The Huffington Post)

American Eagle’s underwear brand Aerie launched its Aerie Real campaign in January 2014. The campaign, photographed by John Urbano and targeted to teens and women and in their 20s, did away with traditional models (read: skinny, unblemished) and began using “real” women, unretouched in all their glory.