Jamie Feldman

Beauty Blogger James Charles is CoverGirl’s First Cover Boy

James Charles (Elle)

James Charles (Elle)

Cosmetics giant CoverGirl made history this past week with the announcement of their newest spokesmodel. The newest face is 17-year-old beauty blogger James Charles, who’s made history as the first male spokesmodel for CoverGirl. He’ll advertise the brand’s So Lashy mascara, and has already met fellow spokesmodel Katy Perry.

This isn’t the first time we’ve heard Charles’ name: He came to our attention earlier this year with a tweet showing off his redone senior portraits, complete with notable highlight and his own ring light.

Charles only began experimenting with makeup last year, and has already amassed 74K+ subscribers to his YouTube channel and 500K followers on Instagram.

Charles’ selection isn’t without precedent, as men have been used in cosmetics advertising before: MAC has used RuPaul and Johnny Weir before.

Black Women Covering the September Issue for “Vogue:” By The Numbers

Beyonce's 'Vogue' Cover, September 2015 (PopSugar)

Beyonce’s ‘Vogue’ Cover, September 2015 (PopSugar)

Sadly, the number of Black women covering the famed September issue of “Vogue” is very short. It really needs to be longer (how the hell is it 2015, and we’re still talking about this?!), and I have no doubt that it will be. Someday. But not soon enough.

As everyone knows by now, the ***Flawless Beyoncé will be covering the fashion bible’s September issue, which comes out Aug. 25th. It’s her first time covering the issue, though it’ll be her third time around as a “Vogue” cover model.

3: The number of Black women covering the September issue solo

1989: Supermodel Naomi Campbell covers the September issue

2010: Academy Award-winning actress Halle Berry covers the September issue.

The fashion industry is notoriously slow to change its ways (look at how many Black women were on “Vogue” covers in 2014). I hope Queen B’s new issue means we’ll see more diverse cover models, and soon.