In light of getting robbed in Paris last week (losing $11M-worth of jewelry), Kim Kardashian West has decided to take a break from social media for a month to reassess her online presence. Prior to now, Kardashian West has had a far-reaching social media presence on various platforms. She’s reconsidering her use of social media to document her life because the Paris thieves were after the $4M ring gifted to her by husband Kanye West. How did the thieves know about the ring? Kardashian West had shown it off on Snapchat.
But Kardashian West also uses social media as an extension of her business: being a Kardashian. And she’s paid well to do so. But it’s estimated that her month-long social media hiatus could cost her.
Here are the projected numbers behind Kim Kardashian West’s self-imposed social media blackout:
Amount Kardashian West’s special event appearances make: $20-$30K
Amount Kardashian West’s personal posts are worth to her brand: $200-$300K
Amount Kardashian West makes on social media in a given month: $1M
Kardashian West’s estimated yearly salary: $50M
Kardashian West’s estimated net worth: $150M