Typing on a laptop keyboard (Free Stock Photos)

By now, we’ve all heard about what’s going on in North Carolina with the House Bill 2 (HB2), which has abolished statewide anti-discrimination legislation against the LGBT community. Many companies are unhappy about it, and have either threatened to, or already have, pulled their business from the state.

One company is doing something a little different. Porn site xHamster has begun blocking any inbound users from any North Carolina (NC) IP addresses. At first, users with these addresses saw only a black screen. Later, NC users were asked if they supported HB2. If they answered affirmatively, they see numbers relating to NC users who search for “gay” and “she male” as keywords for their porn consumption. (Spoiler alert: the numbers for those are not insignificant.)

xHamster.com homepage for NC IP addresses (@xhamstercom)

It is unclear how many IP addresses are registered in NC, and how many visitors xHamster.com receives in a given month.