“Fifty Shades of Grey:” SWOT Analysis

'Fifty Shades of Grey' still (E!Online)

‘Fifty Shades of Grey’ still (E!Online)

This week, we’re examining different aspects of “Fifty Shades of Grey,” in preparation for the upcoming movie, opening on Feb. 13th. 

We’re only a few days away from the “Fifty Shades of Grey” movie opening, so let’s look at the movie via a SWOT analysis. Used in strategic planning in business, SWOT analysis evaluates nuances of a project (specifically, strengths, weaknesses, opportunities, threats) and how they play into how a team approaches the project.

I wanted to see what the film could accomplish, especially aspects that the book couldn’t, and how sex education could play a role.

 

Strengths:

By now, “Fifty Shades of Grey” is a household name. Even if you haven’t read it, you’ve heard about it to the point that you could tell the storyline in a sentence or two. (Bland virgin meets billionaire into BDSM. Lots of sex and bad writing ensue.)

It has the power of name-brand recognition behind it. Since it’s female-driven (and written) erotica, women will more likely go see the movie more than men.

Another point in the movie’s favor is that women are gracing the director’s and screenwriter’s chairs: This will be Sam Taylor-Johnson’s (formerly Taylor-Wood) second feature, after her directorial debut “Nowhere Boy” was released in 2009. Screenwriter Kelly Marcel has previously written “Saving Mr. Banks” and the “Terra Nova” pilot.

But will the movie do what the book didn’t: educate movie-goers on how BDSM really works?

 

Weaknesses:

The book took some serious liberties with portraying BDSM and its practitioners (represented as a monolith by Christian Grey). Chief concern among them was depicting BDSM enthusiasts as victims of sexual trauma, and that they cannot have “normal” relationships. Audiences might assume that the movie will also falter in addressing these issues.

There’s also the point of the writing. The terrible, terrible writing. Marcel might be able to only do so much in her adaptation, and that may very well show onscreen.

 

Opportunities:

The movie has the potential to do some good. It could clear up the aforementioned misconceptions about The Lifestyle that the book puts forth, and therefore could be a learning opportunity for audiences who previously had no experience and/or knowledge of BDSM. But, again, the operative word is “could.”

The upcoming movie also has the opportunity to be a mainstream erotic film with a strong female presence behind the camera (noted above in “Strengths”). This could point to a more sensitive handling of the subject matter. Considering the book has been derided for being “mommy porn,” the movie could potentially aid in leveling the playing field in depicting womens’ sexuality onscreen. If it goes well, it could open the door for more erotic films with a more-female friendly bent, as well as more mainstream erotic films.

 

Threats:

As mentioned above in “Weaknesses,” the books have already given readers an inaccurate impression of BDSM’s nuances and practitioners. The movie could continue to give audiences the wrong information, and come off as a Did Not Do The Research cautionary tale as much as the book has.

Given the source material, this movie could be really, laughably bad. And that would be really troubling. This would be harmful to the status of mainstream erotic films, particularly those covering BDSM. The last one was “Secretary” in 2002. It’s bad enough that we’ve had to wait 13 years for another one. But if “Fifty Shades of Grey” doesn’t deliver, we may be looking at another 13 years or even longer.

There’s also the issue that there are women in prominent behind-the-camera positions on this movie (see “Strengths”). Much has been made recently about the dearth of women directors, and behind the camera in general. But if the movie fails, then there might be less of a chance for women behind the camera.

 

Heavy stuff here. Let’s hope “Fifty Shades of Grey” doesn’t screw it up, not just for itself (and us), but for the future of women in film and mainstream erotic movies.

 

“Fifty Shades of Grey:” The Myths vs. The Stats

'Fifty Shades of Grey' still (NY Daily News)

‘Fifty Shades of Grey’ still (NY Daily News)

This week, we’re examining different aspects of “Fifty Shades of Grey,” in preparation for the upcoming movie, opening on Feb. 13th. 

One thing “Fifty Shades of Grey” has done is to start a dialogue around depictions of BDSM in popular culture. With the book becoming wildly popular, it’s only natural that those participating in The Lifestyle would begin to point out inaccuracies about the depiction of Christian and Ana’s D/s relationship.

But it also reinforces some common misconceptions of BDSM. Many people’s only experience with BDSM has been vicariously through this book/trilogy, and E.L. James does a real disservice to those who are active D/s participants, not to mention those curious about exploring it.

I’ve identified some misconceptions that the book puts forth, juxtaposed by what existing research has taught us:

1. BDSM practitioners are usually victims of previous sexual abuse.

In the book, Christian was introduced to The Lifestyle via Elena Lincoln, his mother’s friend. Elena introduced Christian to BDSM and domme-d him for six years (roughly ages 15 to 21; he’s 27 at the beginning of the book). So James draws a direct link between sexual trauma and domination, especially with Christian repeatedly telling Ana he had “a rough start in life.”

There is no link between BDSM and sexual abuse. None. This is a common misconception from people who don’t know much about BDSM (and now this erroneous belief is more prevalent due to this damn book).

An Australian study done in 2001-2002, and published by Northern Illinois University in 2008, was predicated on the hypothesis that those involved in BDSM had histories of “sexual coercion, sexual difficulties, and/or psychological problems.” Here’s what the researchers found:

[The respondents] were no more likely to have been coerced into sexual activity, and were not significantly more likely to be unhappy or anxious-indeed, men who had engaged in BDSM scored significantly lower on a scale of psychological distress than other men.

Can we please put this old canard to rest now?

 

2. Having a BDSM relationship ruins a person for vanilla sex

In the book, Christian tells Ana that he has “singular” tastes, and that he’s not a “hearts and flowers kind of guy.” After he sleeps with her for the first time to get “the basics” out of the way, Christian also admits that he’s never had vanilla sex before…until now (aww!).

Is this standard for most BDSM enthusiasts, that they can’t have “normal” sex?

No. No, it is not. Much like Christian Grey is not representative of the typical self-made billionaire (he’s a 27-year-old in the world of telecommunications), the relationship depicted by E.L. James doesn’t represent reality. Shocking!

The same Australian study found this as well, noted in their abstract’s conclusion:

BDSM is simply a sexual interest or subculture attractive to a minority, and for most participants not a pathological symptom of past abuse or difficulty with “normal” sex.

And they should know: The researchers interviewed 19K+ people.

Now that we’ve cleared that up…

 

3. A good BDSM relationship involves the Dom/me doing whatever s/he wants with no regard for his/her sub’s needs and wants

In the book, Christian repeatedly tells Ana that he chooses when he wants her and what they do, that she’s at his sexual beck and call during her time with him. She wasn’t allowed to argue this point; it was in his paperwork that she read and signed.

Nope.

That is not a healthy BDSM relationship (or any relationship for that matter).

A healthy BDSM relationship involves negotiation. For both parties. On what they will and won’t do, and what they’re flexible on. But all involved have a choice.

Likewise, the purpose of a good D/s session is to make sure everyone gets their needs met. And how do they do that? By communicating. By deciding beforehand what will and will not happen. By setting boundaries. Now, Christian does give Ana a list of limits, both hard and soft, so kudos for that.

Communication is prized, hence the inclusion of a “safe word.” If the safe word is used (a common one is “red,” invoking a stop light), all activity ceases. No exceptions.

Ana isn’t given this common courtesy. She has to do what Christian says, and isn’t allowed to advocate for herself. It’s all about his pleasure, and she’s only allowed to receive the pain and ordered to like it. Even in their very first session in the Red Room of Pain, she’s not feeling up to a second round (and Christian notices this), but keeps going. She clearly doesn’t feel comfortable invoking their safe word (which is “red,” of course).

In fact, a study done by Ohio State University, Columbus in 2013 found that the relationship between Christian and Ana constituted intimate partner violence, rather than garden-variety BDSM. (This is definitely evident in the way Ana is always scared of Christian’s reaction to every damn little thing.) The study, published in the “Journal of Women’s Health,” was titled, “‘Double Crap!’ Abuse and Harmed Identity in Fifty Shades of Grey.”

 

And a bonus!

4. BDSM practitioners are hot, brooding young billionaires.

(How do I know Christian is a billionaire? Because he landed at #8 on the “Forbes” Fictional 15 list with a net worth of $2B+.)

I couldn’t find any stats on this. Shocking, right? There are no definite stats on what multi-million- and billionaires prefer in the bedroom. No self-reporting going on here. (Hey Kinsey Institute, there’s an opportunity here.)

If Mark Zuckerberg (age 30, 2014 net worth $34B+) or Box’s Aaron Levie (age 29, estimated net worth $100M) are found to have elaborate sex dungeons in their homes (or, hell, on the Facebook campus), I guess we can say it’s a thing.

Welcome to “Fifty Shades of Grey” Week!

'Fifty Shades of Grey' official movie poster (US Weekly)

‘Fifty Shades of Grey’ official movie poster (US Weekly)

Welcome to “Fifty Shades of Grey” Week here on Sex & Stats! We’re running a week of content related to the book/movie, BDSM and their respective numbers up to the movie’s premiere on Friday, Feb. 13th.

This week, you’ll learn about the myths about BDSM that the book perpetuated, the stats surrounding said myths, and the last mainstream movie featuring “the lifestyle,” among other things. Enjoy!

“Fifty Shades of Grey” Advance Tickets Selling Out the South

'Fifty Shades of Grey' still (Express UK)

‘Fifty Shades of Grey’ still (Express UK)

Happy Friday! Next week at this time, some of you might be going to see the hotly anticipated “Fifty Shades of Grey” (either willingly or not). Hope you got your tickets early, because it already became the fastest-selling R-rated movie in Fandango’s history.

According to “Deadline Hollywood,” the movie is tracking to open around $60M over four days. Fandango’s data shows that a lot of the advance sales are coming from the South. Says Anthony D’Alessandro:

It’s a remarkable feat for a risque hard-R film in this region, as exhibitors in this area of the country have refused to book NC-17 films.

The top five states for advance sales are all in the South: Mississippi, Arkansas, West Virginia, Kentucky and Alabama. Fandango also crunched the numbers on how much more than expected each state was selling advance tickets. Mississippi led the way at 3.9 times the expected rate, with Arkansas (2.8x) and West Virginia (2.7x) following closely behind. Southern states take up eight of the top 10 states outselling presale estimations.

In terms of Southern cities, Tupelo, MS, Florence, KY and Chattanooga, TN have already sold out.

“Fifty Shades of Grey” is Fandango’s Fastest-Selling R-Rated Movie

'Fifty Shades of Grey' still (MTV)

‘Fifty Shades of Grey’ still (MTV)

Those who are planning to see “Fifty Shades of Grey” opening weekend might want to get their tickets like, right now. Five days after tickets went on sale Jan. 11, Fandango reports that it’s the site’s fastest-selling R-rated movie.

According to “The Hollywood Reporter,” the movie has already outsold advance tickets for “Gone Girl,” “Sex and the City 2,” and the second and third installments of “The Hangover.” It also logged the biggest first-week of ticket sales for a non-sequel since the first “Hunger Games” movie in 2012.

Clearly, the ticket sales indicate that there is some curiosity about BDSM amongst those who may lean more vanilla. It also speaks to a safe way to let one’s freak flag fly.

Or it’s a lot of people curious to see if it’s a total trainwreck.